That sinking feeling

I'm pretty crafty, I admit that. Sometimes my projects are awesome and sometimes they flop. It's always weird when I have one that I think is sub par and other people look at it and say "I think it's great, what's wrong with it?" and I point out the flaws and they say "I wouldn't have known that unless you told me". I guess that's a good thing, but what if I send something out on my Etsy store and someone does notice a flaw and I look like an idiot? I try not to send out anything that I'm not happy with, but I'm probably harder on myself than I should be and I expect perfection and sometimes I have to say that it is probably fine and just let it go. I also get intimidated by other people's work. Sometimes I see things and I know that I can do better, maybe even with my eyes closed, but then I see other things and I think that I could never pull it off as well as they have. All of these things come into play because I'm trying to regroup with my Etsy store/ small business. I've made the same things over and over and I'm burned out. I've also made some random things that just don't float my boat enough to make over and over. The result is a somewhat patchy line of work that really isn't cohesive and certainly doesn't look great in a craft fair display. It makes me feel like a gypsy peddling goods on the side of the road, and I don't like it. I need to pick a few, as in like two or three, items that I sell. I'm willing to do different variations of those items, but I really feel that I need to pick a theme and stick with it. I've been researching items that I would consider making, and I get that sick feeling like mine would never be good enough. I'm not sure why, I have skills and I've made those things before, but I just don't know. I hate locking down to a set of things. I like the freedom of piddling, and making what I feel like making and not having to adhere to any rules, but if I do that I wind up in my current situation and that's just not good for business.
I'm having to admit that there are two very different markets when it comes to selling crafts. Make no mistake, the online market is much different than the craft fair market. Maybe I just think that because I am forced to look at other people's work when I'm at craft fairs. I don't really look at other finished items on purpose because I don't want to copy someone else. There in lies another problem that I'm pondering, and here it is. If lots of sewing/embroidery people are making a particular item, is it good or bad to make that item? In general I try to steer clear of trends, but I'm wondering if that's the right thing to do. If you go with the flow are you just another person flooding the market with a certain item, or if you stay away from it are you the loser who isn't keeping up with the trends? Maybe just because there are twenty people selling it in Atlanta, that doesn't mean that I can't/shouldn't be the go to person in Franklin, right? I dunno, I guess I'm just gonna sit here and drink my adult beverage and think about it. ~Kellie~